Privacy Policy

Last updated: 04/05/2026

This Privacy Policy explains how match a mood ("we", "us", or "our") collects, uses, and protects your personal data when you use our website (match-a-mood.com) or place an order with us.

If you have any questions, please contact us at contact@match-a-mood.com.

1. WHO WE ARE

match a mood is a trading name of Match A Mood Ltd, a company registered in England and Wales under company number 16522323, with registered address at 124 City Road, Match A Mood Ltd, London, United Kingdom, EC1V 2NX.

We are the data controller for personal data collected through our website.

2. WHAT WE COLLECT

We collect the following personal data:

When you place an order:
- Name
- Email address
- Delivery address
- Phone number (if provided)
- Payment information (processed securely by our payment providers; we do not store full payment card details)
- Order history

When you subscribe to our newsletter:
- Email address
- First name (optional)

When you visit our website:
- Browsing data (pages visited, time on site, referring URL)
- Device information (browser type, operating system)
- IP address
- Cookies (see Section 6)

When you contact us:
- Name, email, and the content of your message

3. HOW WE USE YOUR DATA

We use your personal data for the following purposes:

- To process and fulfil your orders, including payment processing and delivery
- To send order confirmations, dispatch notifications, and tracking information
- To provide customer support
- To send marketing communications (only if you've opted in - you can unsubscribe at any time)
- To improve our website, products, and services
- To comply with legal obligations (tax, accounting, regulatory)
- To protect against fraud and unauthorised access

4. LEGAL BASIS

Under UK GDPR, we process your personal data on the following legal bases:

- Contract performance - for order processing and delivery
- Legitimate interest - for fraud prevention and service improvement
- Consent - for marketing communications and non-essential cookies
- Legal obligation - for tax, accounting, and regulatory compliance

5. WHO WE SHARE DATA WITH

We share personal data only with trusted third parties who help us operate our business:

- Shopify - our e-commerce platform (GDPR-compliant)
- Hive Logistics - order fulfilment and delivery
- Klaviyo - email marketing (GDPR-compliant)
- Payment processors - Stripe, Shop Pay, Apple Pay, Google Pay, PayPal (as applicable)
- Google Analytics - anonymised website analytics (uses cookies, see Section 6)
- Meta - for advertising (only if you've consented to ad cookies)
- Customer service tools - Shopify Inbox, contact form

We do not sell your personal data. We do not share data with third parties for their own marketing purposes.

6. COOKIES

We use cookies on our website. Cookies are small text files stored on your device that help our website function and provide a better experience.

We use:
- Essential cookies - required for the site to function (cart, checkout, account)
- Analytics cookies - Google Analytics, to understand how visitors use our site (only with your consent)
- Marketing cookies - Meta Pixel, for retargeting (only with your consent)

You can manage cookie preferences through our cookie consent banner on first visit, or through your browser settings.

7. DATA RETENTION

We retain your personal data only as long as necessary:

- Order data: 6 years (for legal/tax purposes)
- Marketing data: until you unsubscribe
- Customer service correspondence: 2 years
- Analytics data: 14 months (anonymised)

8. YOUR RIGHTS

Under UK GDPR, you have the following rights:

- Right of access - request a copy of the data we hold about you
- Right to rectification - correct inaccurate data
- Right to erasure - request deletion of your data ("right to be forgotten")
- Right to restriction - limit how we process your data
- Right to data portability - receive your data in a portable format
- Right to object - object to certain types of processing
- Right to withdraw consent - withdraw consent for marketing or cookies at any time

To exercise any of these rights, email contact@match-a-mood.com. We aim to respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have mishandled your data.

9. SECURITY

We take reasonable technical and organisational measures to protect your personal data. Our website uses HTTPS encryption, our payment processing is PCI-DSS compliant, and we restrict access to your data to those who genuinely need it.

10. INTERNATIONAL TRANSFERS

Some of our service providers (e.g., Shopify, Klaviyo, Google) process data outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place under UK GDPR - typically Standard Contractual Clauses or equivalent.

11. CHILDREN

Our website and products are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent change. We'll notify you of significant changes by email if you've subscribed to our newsletter.

13. CONTACT

For any privacy-related questions or to exercise your rights:

Email: contact@match-a-mood.com  
Company: Match A Mood Ltd
Address: 124 City Road, Match A Mood Ltd, London, United Kingdom, EC1V 2NX